Coinbase has announced the acquisition of an onchain ads and Attribution platform spindle, as part of its comprehensive strategy to adopt onchain applications.
deal The spindle will be integrated into the base, with the goal of the coinbase’s layer 2 blockchain, onchain developers with the goal of improving and improving delivery.
Spindle, established by Antonio Garcia-Martinase in 2022, members of a former Facebook ADS team, advertisement for the onchain economy specializes in reconstruction of technical infrastructure.
Garcia-Martinez played an important role in Facebook’s initial advertising targeting and developing exchange systems. Their work with the spindle has focused on addressing challenges related to user acquisition and engagement for decentralized applications.
The Coinbase said in its announcement, “As we have said earlier, there is a natural flywheel: We support developers who create an onchen app, attract users to users, and onchain to more users Encourages more developers to make. ” “The faster we spin this flywheel, the easier it will be to bring more and more people.”
After the acquisition, the spindle will continue to support its existing customers, aligning its operations with the infrastructure of the base. The coinbase emphasized its commitment to maintain open standards for advertisers and publishers to promote a fair and scalable ecosystem.
With this step, the purpose of the coinbase is to strengthen its role in the onchain economy by increasing visibility and user acquisition for decentralized applications.
